In this episode…

  • Phase 2.0 of Digital Deniers: Your Customers’ Digital Lives
  • An Interview With Blagica Bottigliero of Metaverse Mod Squad
  • A Product Discontinuation Becomes a Customer Problem

Phase 2.0 of Digital Deniers: Your Customers’ Digital Lives

Are there still people who don’t believe their customers are truly digital?

Adam and Jeannie discuss how leaders need to understand their customers’ digital lives – social, mobile, etc. And how there’s no point in denying it!

Blagica Bottigliero of Metaverse Mod Squad | Crack the Customer Code Podcast InterviewDiscussion begins at 1:40.

Interview with Blagica Bottigliero

Blagica is Vice President of Digital Media for Metaverse Mod Squad.

Blagica discusses digital engagement in a 24/7 world, who owns the digital customer experience and how customer service fits into that world. Hear how organizations make certain mistakes with social media when serving customers.

Interview begins at 4:04.

Customer Hero, Customer Zero: Discontinuing a Product The Wrong Way

Adam and Jeannie discuss the pervasive theory of maximizing shareholder value and how there’s a backlash when it doesn’t serve customers. Listen to how Adam and Jeannie break this theory down into why short-term returns might not be worth long-term loyalty. And how bad profits don’t add up!

Discussion begins at 10:04.

People, Places, and Things from the Podcast:

 

Take care of yourself and take care of your customers.

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