470.223.CODE (2633) | thecustomercode@gmail.com


/Jeannie Walters

About Jeannie Walters

This author has not yet filled in any details.
So far Jeannie Walters has created 34 blog entries.

391: Max Israel, Art + Science of CX

About Max Israel Max Israel is founder and CEO of Customerville, the design-driven customer feedback platform. Customerville blends technology with art and behavioral science to make customer experience surveys richly engaging, for customers and employees who receive the feedback. Surveys – we all get them. Companies send about a quarter of a trillion of them [...]

By | October 15th, 2019|episodes|0 Comments

390: 3 Ways to Be More Customer Centric

Today's episode of Crack the Customer Code is a short one. Adam is flying solo at the moment, but he has a lot to say about being customer-centric. Adam shares the three main tactics that you should use more in your company to become more customer-centric. “No one is closer to the customer other than [...]

By | October 8th, 2019|episodes|0 Comments

389: Tiffani Bova, Growth IQ

About Tiffani Bova Tiffani Bova is the Global Customer Growth and Innovation Evangelist for Salesforce and the author of the Wall Street Journal bestseller Growth IQ: Get Smarter about the Choices That Will Make Or Break Your Business. Previously she was VP, Distinguished Analyst and Research Fellow, with Gartner "People will make the effort to [...]

By | October 2nd, 2019|episodes|0 Comments

388: The Tech Leader’s Role in CX

Customer experience is continuously evolving today. What's more, the use of technology goes hand in hand with it. As a direct consequence of this, the role of the chief technology officer or the CTO is completely changing. That's not affecting only a couple of company types, but all of them. With all of these changes, [...]

By | September 24th, 2019|episodes|0 Comments

387: Stan Phelps Talks Pink Goldfish

About Stan Phelps Our guest today is Stan Phelps, a long time friend, who is once again joining us on the show. We are going to continue our talk about the goldfish series. Today, it's time for the Pink Goldfish, his and co-author Dave Rendall's latest book. But what is the pink goldfish? It’s all [...]

By | September 17th, 2019|episodes|0 Comments

386: Is the Customer Journey Dead?

Is the customer journey dead? According to an article in CMS Wire titled The Customer Journey is Over, it is. However, is that truly the case? Is the customer journey surely over, or is the article just an inflated with a catchy title? Or maybe it's something completely different... “The customer journey is not dead; [...]

By | September 10th, 2019|episodes|0 Comments

385: Bill Guertin, The Fan Experience

About Bill Guertin The sports fan experience is so much more than it used to be. Now it involves the game, the food, comfort at the stadium, and a lot more. It has changed significantly, and it's no longer only about seeing your favorite team win. On this episode we talk with Bill Guertin, a [...]

By | September 3rd, 2019|episodes|0 Comments

384: Your Customer’s Ecosystem

Consider the ecosystem that your customers live in with your brand. While we often talk about customer journeys, we need to consider the context of that journey in a bigger ecosystem. Your customers are often satisfied with your service. Sometimes they are even genuinely loving it. However, that only happens because you've fulfilled their need. [...]

By | August 27th, 2019|episodes|0 Comments

383: Engaging Your Superfans

Jeannie and Adam recently attended the National Speakers Association 2019 Conference in Denver, Colorado where they had fun, learned new things, and brought back a valuable takeaway for business owners. What is the difference between a superfan and a promoter? Promoters promote you, but superfans will make sure you continue to be in the market [...]

By | August 20th, 2019|episodes|0 Comments

382: When Acronyms Escape

Do organizations overuse acronyms when talking to customers? Using acronyms internally is okay, but what happens when they escape and suddenly, customers use them? We discuss how organizations confuse customers and how organizations can improve customer conversation. “When you know your customers, you know where you need to over communicate. You may not always get [...]

By | August 13th, 2019|episodes|0 Comments