This episode is sponsored by PayPal. To learn about Pay in 4 from PayPal, click here

Payment is often overlooked in customer service as it’s always expected. However, if we want to create a positive customer experience, we need to give customers the payment options they crave for now more than ever as they want to have enough options when deciding how to purchase something. We can only do this by exploring the payment part of the journey.

That’s precisely why we are talking with Greg Lisiewski, VP, Global Pay Later Products @ PayPal, in this special episode of Crack the Customer Code. In this role, Greg leads the teams responsible for creating choice and flexibility in when and how consumers pay for purchases over time. Greg was the founder and CEO at Blispay, a point-of sale financing platform. He held operating and leadership roles for 10 years at consumer credit firm MBNA and 8 years at the pay later innovator, Bill Me Later, a company that was later acquired by PayPal.

Greg has been an innovator in the consumer credit space for 25 years, with a focus on the future of the “buy now, pay later” space. Greg holds a B.B.A. in Management Information Systems from Loyola University and an M.B.A. in Management from the New York University Stern School of Business. In his spare time, he enjoys spending time with his wife, two daughters, and dog, Roxy.

It comes down to two fundamental things – it has to work and be simple for the customer, as unobtrusive as it possibly can be.

– Greg Lisiewski

The way we view the payment part of the customer journey needs to change, and it needs to become another important part of what we look into in the customer experience segment. Greg has a lot of useful advice he can give you on why payments matter, what PayPal is doing to improve this segment, and so much more. If you want to make this as simple and unobtrusive for the customer and subsequently increase conversions, then this episode has the insights you are hoping to get.

“Pick solutions and partners who will bring trust to the overall experience and drive conversions.”

Greg Lisiewski

In this episode, you’ll learn:

  • Vital aspects of the payment part of the customer journey in the eyes of the customer
  • What’s driving the popularity of Buy Now Pay Later and the options customers seek?
  • What can brands do to earn the trust of the customer in the payment part of the journey
  • Are people curious about the options they’ll get before they reach the payment page?
  • The difference in how small and big businesses need to communicate with customers

Connect with Greg

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Take care of yourself and take care of your customers.