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Everyone says they’re customer centric. But what does that really mean? We dissect the buzzword and show you concrete, real-world examples of truly customer-centric brands. On top of that, we share various tactics that you can leverage to ensure you’re leading the customer-centric transformation at your organization.

IN THIS GUIDE TO CUSTOMER CENTRICITY, YOU’LL LEARN:

  • What it means to be customer centric
  • How to become customer centric
  • How to use customer intelligence to drive business decisions

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Ramon Ray talks to us about how important customer experience is for small businesses. He is an entrepreneur himself and has started a total of four companies, successfully selling two of them. He is the founder of SmartHustle.com, an in-demand global speaker, and author of several books, including Celebrity CEO, a book about personal branding.

“Technology amplifies the experience DNA of any company, be it small or large.”

– Ramon Ray

Technology is the biggest part of improving the experience today, and Ramon has a lot of valuable advice he can give us. He explains how to determine which technology you need and gives you some advice he’s learned as a small business owner himself.

“How can I find a couple of people each week who are the highest level of fans and make their experience that much better?”

– Ramon Ray

In this episode, you’ll learn:

  • Why do so many small companies not put enough priority on the experience?
  • The relation between hiring the right people and the technology the organization uses
  • How to know which technology you need for the company and whether you need it at all
  • How Ramon improves the experience of people coming to his live events
  • Ramon’s one thing small businesses need to do to improve customer experience

Connect with Ramon


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Take care of yourself and take care of your customers.