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Everyone says they’re customer centric. But what does that really mean? We dissect the buzzword and show you concrete, real-world examples of truly customer-centric brands. On top of that, we share various tactics that you can leverage to ensure you’re leading the customer-centric transformation at your organization.

IN THIS GUIDE TO CUSTOMER CENTRICITY, YOU’LL LEARN:

  • What it means to be customer centric
  • How to become customer centric
  • How to use customer intelligence to drive business decisions

GET THE FREE GUIDE HERE: https://www.alida.com/ctcc


An Offer You Can’t Refuse

Thinking globally but acting locally is an idea that’s rarely discussed in customer experience. This is what we talk about, among other things, with our guest, Steven Van Belleghem. He believes in a bright future where companies play the long-term game with their customers. His passion is spreading ideas about the future of customer experience. Steven believes in the combination of common sense, new technologies, an empathic human touch, playing the long-term game, and taking your social responsibility to win the hearts and business of customers over and over again.

“The better you understand the human behind the customer, the better you can become a partner in life.”

– Steven Van Belleghem

Steven understands the nuances of customer experience and the small details many others tend to miss. He also knows how smaller companies can improve their customer experiences, so there’s a lot of value you can gain from his words.

“Challenging the market leader is difficult, but in niche applications, there are opportunities to add value to the customer.”

– Steven Van Belleghem

In this episode, you’ll learn:

  • About Steven’s book and his idea for the future of CX
  • The big digital jump of 2020
  • The importance of being first in business
  • The concept of friction hunting and how to remove friction in customer experience

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Take care of yourself and take care of your customers.