In order to reap the benefits of CX (while simultaneously managing limited budgets and external expectations), the pros need to learn to prioritize.

In this report from Forrester, you will learn how to prioritize CX efforts based on three categories: business, customer, and feasibility.

You’ll walk away with the knowledge you need to:

  • Prioritize CX effort to get the most benefit and improvement
  • Balance the three core categories for the biggest impact
  • Customize CX prioritization processes to make unique business decisions


An Offer You Can’t Refuse

Thinking globally but acting locally is an idea that’s rarely discussed in customer experience. This is what we talk about, among other things, with our guest, Steven Van Belleghem. He believes in a bright future where companies play the long-term game with their customers. His passion is spreading ideas about the future of customer experience. Steven believes in the combination of common sense, new technologies, an empathic human touch, playing the long-term game, and taking your social responsibility to win the hearts and business of customers over and over again.

“The better you understand the human behind the customer, the better you can become a partner in life.”

– Steven Van Belleghem

Steven understands the nuances of customer experience and the small details many others tend to miss. He also knows how smaller companies can improve their customer experiences, so there’s a lot of value you can gain from his words.

“Challenging the market leader is difficult, but in niche applications, there are opportunities to add value to the customer.”

– Steven Van Belleghem

In this episode, you’ll learn:

  • About Steven’s book and his idea for the future of CX
  • The big digital jump of 2020
  • The importance of being first in business
  • The concept of friction hunting and how to remove friction in customer experience

Connect with Steven

Listen To This Episode

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Take care of yourself and take care of your customers.