About Eric Prugh

Digital transformation is fundamental today, and a big part of it is self-service. Eric Prugh, our guest today, has a lot to say about self-service customer experience. He is the co-founder and Chief Product Officer at PactSafe, a contract acceptance platform. In his role, he oversees product, customer success, solutions engineering, and partnerships.

“If they have the right information, the customers will get exactly what they need, and they are not going to be oversold.”

– Eric Prugh

In this episode, you’ll learn:

  • Why building a self-service customer experience is key for businesses today
  • Ways you can explain the benefits of self-service to customers
  • How can leaders enable self-service experience and make it successful?
  • The idea of emotional connection in self-service customer experience
  • Recommendations for leaders trying to find a sweet spot between user experience and business needs

Why should we do self-service, how can you do it, and how can you incorporate it into customer experience? These are the things we’ll discuss and crack open today, but we’ll also cover compliance, as it’s not something any of us can afford to ignore.

“Loyalty and retention are more important than ever right now, and it’s a huge part of how you can leverage automation.”

– Eric Prugh

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