About Dan Reese
The online world has changed a lot since its inception. We now have a world where you can find a like-minded community online, no matter what your interests are. We talk about online communities with Dan Reese, the Chief Customer Officer at Higher Logic.
The organization he works for is a software company that takes a data-driven approach to engagement, giving organizations an expanded suite of capabilities. He is a performance-focused customer success executive, who creates customer experiences that differentiate technology firms from their competitors, and has over 20 years of experience managing post-sale customer activities.
“Omnichannel presence is not invasive anymore – it is the norm.”
– Dan Reese
In this episode, you’ll learn:
- What is an online community, and why is it good for CX?
- What do executives tend to respond to the most when it comes to online communities?
- Best examples of how online communities truly benefit CX efforts
- Are online communities on other platforms beneficial for a brand?
- Best practices for creating and nurturing a truly connected online community
Gathering people in online communities is more beneficial for a brand’s CX than many executives believe. Dan is here to explain how all of that works and how online communities can benefit your organization.
We’ll talk about other companies and how they’ve used online communities to improve their CX efforts and their image, so you know what works and what doesn’t.
“The objective is to cultivate growth, and do it in a way that’s aligned with your audience.”
– Dan Reese
Connect with Dan
- Higher Logic website
- Higher Logic on LinkedIn
- Higher Logic on Facebook
- Higher Logic on Twitter
Listen To This Episode
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Related Content
- Experience Investigators® post, The Future of Customer Experience — And Where Leaders Can Focus Today
- Customers That Stick® post, 5 Ways to Use Language to Thank Customers
- Episode 066: Jill Salzman, Community Leader Extraordinaire
- Episode 023: Creating Community, Mark Schaefer, and Keurig K-Cups
- We’re on C-Suite Radio! Check it out for more great podcasts!
Take care of yourself and take care of your customers.
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