About Dan Reese

The online world has changed a lot since its inception. We now have a world where you can find a like-minded community online, no matter what your interests are. We talk about online communities with Dan Reese, the Chief Customer Officer at Higher Logic.

The organization he works for is a software company that takes a data-driven approach to engagement, giving organizations an expanded suite of capabilities. He is a performance-focused customer success executive, who creates customer experiences that differentiate technology firms from their competitors, and has over 20 years of experience managing post-sale customer activities.

“Omnichannel presence is not invasive anymore – it is the norm.”

– Dan Reese

In this episode, you’ll learn:

  • What is an online community, and why is it good for CX?
  • What do executives tend to respond to the most when it comes to online communities?
  • Best examples of how online communities truly benefit CX efforts
  • Are online communities on other platforms beneficial for a brand?
  • Best practices for creating and nurturing a truly connected online community

Gathering people in online communities is more beneficial for a brand’s CX than many executives believe. Dan is here to explain how all of that works and how online communities can benefit your organization.

We’ll talk about other companies and how they’ve used online communities to improve their CX efforts and their image, so you know what works and what doesn’t.

“The objective is to cultivate growth, and do it in a way that’s aligned with your audience.”

– Dan Reese

Connect with Dan


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