Is technology forcing customer service teams to do sales? It’s an interesting question and one that’s becoming increasingly apparent to many companies. If we answer the question positively, that will make team members salespeople as well as customer service workers. Technology is already changing their role anyway, so should we actually change it for good?

“Should customer service teams be required to engage in proactive sales?”

A department has a specific set of skills relative to their role, so that means that they would have to learn new skills. If they don’t, you could end up creating new salespeople who might be terrible at selling!

In this episode, you’ll learn:

  • Should customer service people become salespeople?
  • How can customer service people become salespeople?
  • How technology is already changing the role of customer service
  • What we think about the whole proactive sales role for customer service teams

Listen To This Episode


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