About Alexandra Watkins

Alexandra Watkins is the author of ‘Hello, My Name is Awesome’ and Chief Executive Boss Lady of ‘Eat My Words’, a branding firm specializing in names that make people smile instead of scratch their heads.

In this episode, you’ll learn:

  • How we name things and why it’s so important to customer service and experience
  • What is a “sticky” name?
  • Some of the ways that we can come up with names – does it make you S.M.I.L.E?
  • The five qualities that make a name great
  • Could an already successful company without a great name be even more successful if the name were better?

“The name is the first thing that customers come in contact with. It needs to be like a welcome mat, something that makes them feel welcome, not turned off or confused.”

– Alexandra Watkins

If you’ve been through a branding exercise, where you’re trying to come up with a name for a product or service (and you’re still sane!) you really need to listen to this episode because when we talk about customer experience, we don’t often talk about the name and the importance of how that might relate.

“People should be able to spell, pronounce and understand your name. They want to feel clued in, not clueless. Don’t get locked in to a name being clever.”

– Alexandra Watkins

Connect with Alexandra


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