Today’s episode of Crack the Customer Code is a short one. Adam is flying solo at the moment, but he has a lot to say about being customer-centric. Adam shares the three main tactics that you should use more in your company to become more customer-centric.

“No one is closer to the customer other than the customer themselves. But then come your frontline teams.”


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If you want to learn everything Adam has to say about the three main tactics that will enable you to become more customer-centric, this episode will help. If you know the importance of being customer-centric, you will want to join us in this quick episode!

In this episode, you’ll learn:

  • The importance of being customer-centric
  • How leaders need to talk to their team about the customers
  • How backstage roles must be connected to the customer experience
  • What message your incentives make

Listen To This Episode


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