Jeannie and Adam recently attended the National Speakers Association 2019 Conference in Denver, Colorado where they had fun, learned new things, and brought back a valuable takeaway for business owners.

What is the difference between a superfan and a promoter?

Promoters promote you, but superfans will make sure you continue to be in the market and will help you stay in the market. They have to be nurtured, and companies must develop a close relationship with its superfans.

“Superfans will tell you if they are in love with something and they’ll also tell you if they are not in love with something”

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Business owners have to consider what kind of superfan they want. What kind of qualities do you want in a person that will help you improve? You will get useful information, whether it’s positive or negative.

“They have this ownership of you, to some degree.”

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