Customer's Journey

Live from the National Speakers Association’s Influence 2018 conference, Adam and Jeannie take the mic (and camera!) to make 2 strong cases for mapping your customer’s journey more thoroughly.

Your customer’s journey is not what you think it is

Too often, brands elect not to map the entire customer journey because they think they know all about what happens. Unfortunately, this sense of understanding is typically based on assumptions around the ideal journey, not the actual experience. As we know, the customer journey is very important for a business. Without customers, there are no businesses and no one to cater to. Without giving this any thought, customers experience unnecessary friction, frustration, and broken promises.

We have 2 cases in point:

While in Dallas, TX for the National Speakers Association (NSA) Influence 2018 conference, Adam and Jeannie noticed some unexpected hiccups in their own journeys as customers. So they put on their customer experience hats to show you what can go wrong when your customer journey is viewed only from the inside out.

But it’s not just about the journey they have as your customer. As you’ll learn in this episode, considering where your customer was before they reached your brand and how they reached you can reveal critical distinctions!

Many brands still don’t take this step towards greater understanding. Therefore, we urge you to listen in (or watch!) this episode, where Adam and Jeannie analyze these experiences from the true customer’s perspective.

Listen To This Episode!

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