Adam and Jeannie discuss how to balance your performance and resources with the promises you make to customers.
Is your brand making meaningful promises?
Broken promises chalk up to bad customer experiences. As a result, many brands set low expectations regarding call time, hours of operation, and many other things. On the flip side, brands need to differentiate themselves by making bold promises. And yet many create customer service nightmares and harm their brand image by making promises they can’t always keep.
Balancing resources with performance and tying these things to a promise that is both realistic and meaningful to customers is a tall order for most businesses. How can you strike a balance that keeps customers happy while keeping your resources in check?
There’s no easy answer, and it’s different for everyone. For some, this may mean making big changes or additional investments. But for others, a few simple tweaks can make a world of difference!
Today, Adam and Jeannie are diving into ways you can set more reasonable expectations with customers, regardless of what resources you have. So before you decide you’re doing the best you can without turning things upside-down or pushing the limits of your budget, we have some great tips you can use today. Listen in!
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- Customers That Stick® post, 5 Millennial Traits to Improve Customer Service
- CustomerThink post: AIMIA, Aeroplan, Air Canada and the meaning of loyalty
- Episode 266: Chip Bell, Innovating Service
- Episode 209: (Tip) Do You Have the Resources for Service?
- We’re on C-Suite Radio! Check it out for more great podcasts
Take care of yourself and take care of your customers.
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