Jeannie shares tips for innovating when and where it’s needed the most, despite what the competition is doing.

Are you innovating for the greater good of your customers?

Competition is fierce! So it’s easy to think it’s necessary gauge customer experience against that of the big disruptors like Zappos and Netflix. Too often, companies focus on making a big splash with their next innovation, without digging in to see what that actually means for their customers.

Innovating take a lot of hard work and resources, so it’s important to keep your customers in perspective. Are you innovating out of necessity, or envy? Before you say you need to be the Zappos of banking or the Netflix of nursing, Jeannie has three challenges for you! Listen in for tips you can use today.

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