Adam and Jeannie share unconventional but powerful ways to predict customer behavior.
Can you predict customer behavior?
We often look to past behavior to predict customer behavior for the future. Using marketing analytics companies, we are able to dive deepr into the meaning of the data we collect. The reality is we often have little past behavior to build from. Can we predict the behavior of new or future customers? The short answer is yes…
One way to do this is with predictive analytics. But unless you’re a huge company, it’s not yet economically feasible. And while it can be valuable, demographic data is not sufficient for making truly informed decisions when creating future experiences, the use of predictive analytics, customer analytics and the overview of your digital marketing platform can be used to create a predictive pattern of your businesses customer base, making driving sales easier and therefore creating more profit. How can we know how customers will behave in the journey we’re putting in front of them if we don’t have enough data? You have more useful data than you think, so why not start using it proactively?
No matter what little data and insights you already have, there are ways you can take them to the next level. Today, we’re discussing great ways to predict customer behavior with little or no history and without expensive software. Stop relying on demographics as your only option. Adam and Jeannie have some tips you can use today, and examples of great companies who have put them to work. Listen in!
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- 360Connext® post, 5 Leadership Biases that Hinder Success in Business
- Customers That Stick® post, When Does Your Customer Experience Start?
- Episode 043: When Is it Okay to Hack Customer Behavior?
- Episode 119: CXPA Live, Predictive Analytics
- We’re on C-Suite Radio! Check it out for more great podcasts
Take care of yourself and take care of your customers.