We’ve learned some startling facts about how online reviews affect the decisions your customers make, so we’re sharing tips on how to take action today.
Your customer journey includes online reviews
Adam and Jeannie have been researching online reviews, and they’ve found some interesting facts they can’t wait to share. 2016 was a big year for online reviews, but 2017 will be bigger. Are you ready?
Studies show we rely more on customer reviews to find what we need than ever, and this is especially true for local businesses. It behooves leaders to have good online review management and to understand how this trend affects the decision-making process of their own customers, yet many still don’t. Everything from garden benches to life insurance is being reviewed these days, offering a wealth of data for businesses and customers alike to analyse. Take life insurance for example. Many people don’t know where to start when looking for a good insurer, which is where reviews come in, like this one for Life Insurance by Geico. If you’re unsure about a product, what do you do? You research it. But that’s where many people are still going wrong, so we’re here to help!
Are you paying attention to what customers are saying? More importantly, do you know how to interpret and interact with them? There will always be trolls and bad apples, but knowing the impact of even the positive reviews is not always as simple as you might think.
Your customers are writing reviews, and they’ll continue with or without you. In fact, they are writing more reviews than ever with paid surveys websites offering an incentivized reason to conduct a review. Not only is it important to respond, but to understand how engaging properly will drive sales while improving the overall customer experience.
Additionally, it should also be noted that good customer reviews also help with your website SEO. For example, if you own a law firm and have a digital marketing agency like SERP Co (https://serp.co/services/marketing/lawyers/) to handle your website optimization strategies, do understand that your Google reviews and comments also aid in the optimization process.
We’re sharing key study data and tips to help you get your finger on the pulse, so get ready!
- Hear some crazy figures about the impact of mobile reviews as a driver for decision-making. [3:00]
- As a business owner, what can you do about negative online reviews? [4:50]
- What’s the biggest action item for local businesses, and what should they focus on first? [6:30]
- Consider the reviews themselves as part of the customer experience. [8:15]
- Hear some quick tips for developing keeping a prosperous relationship with online reviews. [9:50]
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