Augmented Reality

Today we discuss some of the practical ways augmented reality (AR) can enhance marketing and overall customer experiences.

Augmented reality is not just for games!

According to Wikipedia, “Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.”

Using GPS data to add graphics to real-life environments, Pokemon Go is a perfect example of this technology. But AR is not just for fun and games! Companies are learning how to use AR technology to help customers visualize changes and make better choices.

Adam and Jeannie discuss some ways AR is already changing the customer experience in industries like fashion, beauty and interior design. Companies are leveraging this technology to eliminate a lot of the footwork, guesswork and ultimately, disappointment for their customers.

As this technology continues to develop, we see many opportunities for retailers, designers, educators and more. But there will also be some challenges for companies that rely heavily on real-life experiences. AR may threaten to make those experiences unnecessary or redundant!

Can you leverage AR technology to enhance your marketing strategy and create better experiences for your customers? Listen in!


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