Today we discuss some of the practical ways augmented reality (AR) can enhance marketing and overall customer experiences.
Augmented reality is not just for games!
According to Wikipedia, “Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.”
Using GPS data to add graphics to real-life environments, Pokemon Go is a perfect example of this technology, in which computer graphics has been used to help create the ultimate gaming experience. The game has been a massive success because it’s one of the first games to utilize AR on this scale. When it first came out, even people who had never played Pokemon before were playing it. Since then, people have been working out the best ways to capture new Pokemon and have even tried to learn how to change location in pokemon Go in order to catch rare Pokemon. It’s fair to say the public is extremely happy with this use of AR and it’s predicted that it has made it easier for other AR technology to be released thanks to the exposure people will already have had with the game.
The older versions of the Pokemon games were played on handheld devices, such as a Nintendo DS, so didn’t use GPS data like the latest version of the game. The world building of these games remained entirely within the game and existed as a world very separate to our own. In fact, you can still play the older games online if you search “How to get pokemon Black Version 2 ROM” for example. However, they don’t have the same immersive experience as Pokemon Go due to the AR technology the game uses. But AR is not just for fun and games! Companies are learning how to use AR technology to help customers visualize changes and make better choices.
Adam and Jeannie discuss some ways AR is already changing the customer experience in industries like fashion, beauty and interior design. Most recently, the idea that 3d product photography can help to bring your products to life can have a profound effect on the success of your business. Companies are leveraging this technology to eliminate a lot of the footwork, guesswork and ultimately, disappointment for their customers.
As this technology continues to develop, we see many opportunities for retailers, designers, educators and more. But there will also be some challenges for companies that rely heavily on real-life experiences. AR may threaten to make those experiences unnecessary or redundant!
Can you leverage AR technology to enhance your marketing strategy and create better experiences for your customers? Listen in!
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- 360Connext ® post, What do Trends from SXSW 2016 Mean for Customer Experience?
- Episode 103: Will Virtual Reality Make Customer Service More Real?
- Episode 140: Bryan Kramer, The Art of Shareology
Take care of yourself and take care of your customers.