sales point

Today we discuss company longevity as a sales point and whether or not it can still have a positive marketing impact on today’s consumers.

Is company history still a viable sales point?

We’ve all seen marketing copy that says things like “America’s favorite widget for 50 years!” or “Building whirligigs since 1942.” In generations past, these claims held a lot of water for consumers looking to do business with brands they can trust.

But in today’s world, technology changes overnight and products and services we’ve never thought about are turning new brands into household names. And connected customers have too much power to assume you offer the experiences thy want simply because you’ve been around forever. They look for social proof of experiences that fit into their modern, digitized lives.

Empowered consumers have turned innovative companies like Amazon and Netflix into giants in a relatively short time, leaving leading brands like Borders and Blockbuster with little more than their “impressive” histories to speak of.

What about your company history? Maybe you’ve been around for 40 years, but Adam and Jeannie have their doubts about whether today’s generation would care. Does your company history make you sound like an expert, or a dinosaur? Perhaps the newness of your startup can actually give you an advantage with millennials… It’s all about your customers and what matters most to them.


Listen To This Episode!


Sponsor Message:

re-training

Give your team the customer service training they deserve

Want to bring game-changing customer service training to your team? CTS Service Solutions offers a half-day in-person workshop designed to motivate and educate your customer-facing team members. Using energy, excitement, and interaction, our workshop helps frontline teams embrace a customer-centric outlook, then — using the principles from our book Be Your Customer’s Hero — gives them the skills and confidence they need to handle any service interaction. Don’t leave your frontline team hanging… Give them the training they deserve. Learn more at customerheroworkshop.com, that is customerheroworkshop.com.


Related Content

 

Take care of yourself and take care of your customers.

[/fusion_text]