The Voice of the Customer

The first in a series of live reports from the CXPA Insight Exchange, Adam and Jeannie discuss new trends for hearing the real voice of the customer.

Are you hearing the real voice of the customer?

A few years ago, the buzz amongst customer experience professionals was all about the data. With so much new technology for gathering and analyzing it, voice of the customer initiatives suddenly became more viable than ever.

And yet, CX leaders report there’s still a profound emotional disconnect between customers and organizations. The real customer is still not being heard!

At the CXPA Insight Exchange this month, Jeannie and Adam uncovered new ways to go beyond the data and bring the real voice to executives and make sure it’s heard throughout the organization. What’s next for VOC? Listen in!

Listen To This Episode!

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