Today’s guest shares his secrets for tying creative principles into brand experiences.
About our guest:
Trained at Toronto’s legendary Second City, Ron was named one of the “Top 10 Creative Canadians” by Marketing Magazine. He’s been an award winning advertising writer and Creative Director for some of the world’s most respected brands including Air France, Evian, Fidelity, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, Volvo, and many others. He is founder and CEO of content marketing agency The Tite Group, Executive Producer & Host of the Canadian Comedy Award-winning show Monkey Toast, and is a featured marketing expert on the new Mark Burnett-produced business reality show, Dream Funded. He has written for a number of other television series, penned a children’s book, and wrote, performed, and produced the play, The Canadian Baby Bonus. In demand as a speaker on innovation, branding, content marketing, and his own take on modern business, “The Expression Economy”, Ron has spoken to leading organizations all over the world. His upcoming book, Everyone’s An Artist (Or At Least They Should Be), will be published by HarperCollins in 2016.
Connect with Ron
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Develop your customer experience mission
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Unleash your inner artist!
Creativity is the driver behind groundbreaking ideas and memorable brand experiences. And solving unforeseen customer service problems requires a level of finesse nobody can get from a script or rule book. In many ways, these things require the work of an artist.
However, those creating brand experiences often work in a typical corporate environment, where artistic thinking is easily stifled and forgotten. A true artist, as our guest Ron Tite explains, does not worry about ROI, competition or sales quotas.
Sound scary? Maybe, but companies like AirBNB have found success in truly creative solutions to real-life problems, and their competitors never saw it coming!
So how can you stay ahead of the next AirBNB in your industry? How can you BE the next AirBNB? It is already happening! Landlords and real-estate agents around the country are increasingly looking at tech solutions. Whether it is marketing and advertising tools to help place properties on numerous listing sites effortlessly or tenant screening features to ‘home in’ on the best tenants for your properties, solutions in the form of property management software are there to assist.
Fear not. As long as you have the desire to look at problems differently, and come up with solutions, you can still find your inner artist!
Join us as we discuss how to create an environment that’s conducive to creative thinking. Ron shares tips for channeling your inner artist to deliver groundbreaking innovation, truly valuable content, and game-changing customer service solutions.
- Simon Sinek’s TED talk, Start with Why
- Adam Grant’s TED talk, The Surprising Habits of Original Thinkers
- Customers That Stick ® post, To WOW Customers, Listen and Care
- 360Connext ® post, 5 Silent Issues that Destroy Customer-Focused Innovation
- Episode 101: How the Innovation Process Fails Us
- Episode 106: J V Crum, Social Consciousness in Business
Take care of yourself and take care of your customers.