Crowdsourcing Innovation

Crowdsourcing is one way companies are reaching customers before developing products or services. What do you think about this modern way of including customers?

Is crowdsourcing the way to innovate?

Crowdsourcing: Tapping into the collective knowledge, creativity and in some cases, funding, from the community.

What happens when you let your customers into the process before you are ready to introduce new products/services? You get ALL the ideas, and that has its own set of challenges. What are the best ways organizations are crowdsourcing innovation?

Is crowdsourcing the answer for you? Adam and Jeannie discuss the pros and cons of soliciting ideas from the community and transparently sharing what might work and what might not.

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