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Changing your brand identity? You’re not alone. Jeannie and Adam tackle how to identify when the time is right to rebrand, but watch out! This week they’re taking on a customer zero.

Evolution vs. Revolution

Jeannie and Adam have noticed a trend. When companies rebrand, they often imply that this indicates an evolution in their customer experience as well.

Changing the logo of your company is a useful, sometimes necessary move—a reflection of research in usability or color studies, an evolution in brand identity, etc. However, rebranding does not automatically solve ingrained customer service issues.

How can marketers invest more time and resources in customer service and identify when it’s an appropriate time to rebrand?

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