An Interview with Robert Rose
Marketing books can often help newcomers to the profession find a way to help businesses work and thrive. A marketing Book Layout is designed to give interesting pointers and explorations on how to use marketing to boost sales and increase the value of a product. However, Robert takes a slightly different approach to teaching marketing. After briefly summarizing the previous six marketing eras, Robert explains how the next one signifies a profound paradigm shift where customer experience intersects with marketing through the content we produce.
According to Robert, we have moved beyond the age of just describing the value of products and services in marketing and entered an age when we must actually deliver value as a vital part of that marketing before a purchase is considered, whether it be in a retail store or in something more specific, like in the medical and dental worlds. Many will need to consider if they should go here and reassess their management options before proceeding with a marketing rethink.
As businesses shift into this new era, Robert has observed that the content marketing strategies of many businesses are still not well-adapted. Whilst some are savvy enough to go to a ppc singapore company to help them with areas they may not understand, content production has, in many cases, been tacked onto the normal duties of professionals in many departments and areas of expertise.
Fear not! As Robert explains, this change is not as hard to adapt to as you may think. There are courses out there, like the amazon fb course option, that can help a lot. He and our hosts discuss great examples of companies that have adapted beautifully, and how they are doing it.
Has your company entered the new era of marketing? Have you been looking through things like Ventsmagazine to see what the best SEO tools for your business might be? This episode will help you decide how to develop your content marketing strategy as part of an overall great customer experience. Perhaps your business is yet to make use of some of the latest digital strategies, one of which would be to create a Wikipedia page for your business in order to control how it is represented on the site while also boosting both brand recognition and search rankings. It’s just one option but there are many other effective ones to chose from too.
The Service Capability & Performance (SCP) Standards Establish the Global Benchmark for Service Excellence. Developed by Service Strategies, in cooperation with approximately 50 leading service and support organizations from around the world, the Service Capability & Performance Standards have enhanced the capabilities and performance of service and support operations worldwide since 1998. Join Service Strategies for an informative Customer Experience Workshop in San Diego on October 27th. The workshop is part of the Service Industry Summit event, which brings together leaders from companies like Cisco, Dell and others to discuss the challenges of a changing service landscape. Visit servicestrategies.com to learn more.
About Robert Rose
Robert is in the business of helping marketers become stellar storytellers.
As a strategist, Robert is the Chief Strategy Officer for the Content Marketing Institute, and Senior Contributing Consultant for Digital Clarity Group. Robert helps develop content marketing and customer experience strategies for large companies such as Oracle, Allstate Insurance, Staples, Hewlett Packard, and AT&T. As an author, Robert’s new book Experiences: The 7th Era Of Marketing has been called a “treatise, a call to arms and a self-help guide” for “creating the experiences that consumers will fall in love with.” He co-hosts the podcast This Old Marketing with Joe Pulizzi.
Robert is a frequent keynote speaker and web marketing expert, advising top professionals in the successful strategy of content marketing and customer experiences.
Connect with Robert:
- Learn more about Robert at RobertRose.net
- Read the first three chapters of Robert’s new book for free at seventheraofmarketing.com
- Chief Content Officer Magazine
- What’s Next for Content Marketing? By Robert Rose
- The Lego® Build Workshop at the Chicago Architecture Foundation
Take care of yourself and take care of your customers.