An Interview with Robert Rose
After briefly summarizing the previous six marketing eras, Robert explains how the next one signifies a profound paradigm shift where customer experience intersects with marketing through the content we produce.
According to Robert, we have moved beyond the age of just describing the value of products and services in marketing and entered an age when we must actually deliver value as a vital part of that marketing before a purchase is considered.
As businesses shift into this new era, Robert has observed that the content marketing strategies of many businesses are still not well-adapted. Content production has, in many cases, been tacked onto the normal duties of professionals in many departments and areas of expertise.
Fear not! As Robert explains, this change is not as hard to adapt to as you may think. He and our hosts discuss great examples of companies that have adapted beautifully, and how they are doing it.
Has your company entered the new era of marketing? This episode will help you decide how to develop your content marketing strategy as part of an overall great customer experience.
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About Robert Rose
Robert is in the business of helping marketers become stellar storytellers.
As a strategist, Robert is the Chief Strategy Officer for the Content Marketing Institute, and Senior Contributing Consultant for Digital Clarity Group. Robert helps develop content marketing and customer experience strategies for large companies such as Oracle, Allstate Insurance, Staples, Hewlett Packard, and AT&T. As an author, Robert’s new book Experiences: The 7th Era Of Marketing has been called a “treatise, a call to arms and a self-help guide” for “creating the experiences that consumers will fall in love with.” He co-hosts the podcast This Old Marketing with Joe Pulizzi.
Robert is a frequent keynote speaker and web marketing expert, advising top professionals in the successful strategy of content marketing and customer experiences.
Connect with Robert:
- Learn more about Robert at RobertRose.net
- Read the first three chapters of Robert’s new book for free at seventheraofmarketing.com
- Chief Content Officer Magazine
- What’s Next for Content Marketing? By Robert Rose
- The Lego® Build Workshop at the Chicago Architecture Foundation
Take care of yourself and take care of your customers.