About This Podcast

If there’s one thing EVERY business needs, it’s customers!

And yet business leaders struggle with just how to deliver an exceptional customer experience to create loyal, raving fans (and higher profits!).

Adam and Jeannie have been focused on what makes a great customer experience for more than 25 years between them, and they’re here to share what they’ve learned and have fun doing it!

But that’s not all…

This podcast is all about learning from business leaders of ALL kinds who are innovating in many cases (and disappointing in others.) Join us as we hear from Fortune 500 executives, authors, retail magnates, product poobahs and entrepreneurs making things happen.

You’ve got customers. It’s time to focus on them!

  • 402: Focusing Your CX Team in 2020

    402: Focusing Your CX Team in 2020

    We are very excited about 2020. However, as every new year starts, organizations are trying to get back into the game after the holidays, and things like the customer-centric focus tend to get lost in all the commotion. So we decided to talk about how you can get that focus [...]

  • 401: Annette Franz, Customer Understanding

    401: Annette Franz, Customer Understanding

    About Annette Franz Annette Franz has a wonderful new book she named Customer Understanding. Annette is a CCXP and the founder and CEO of CX Journey Inc – a customer experience consultancy. With more than 25 years of experience in her field, she is an international thought leader, coach, keynote [...]

  • 400 Episodes (and we’re still talking to each other)

    400 Episodes (and we’re still talking to each other)

    Welcome to a very special episode of Crack the Customer Code – our 400th episode! For such a special occasion, we thought we would look back at history. It's been so long since we started having conversations over a glass of bourbon, so it's nice to think back and let [...]

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Meet Your Hosts

Adam Toporek
Adam ToporekCustomers That Stick
Adam brings a different lens to customer experience improvement — one forged in the fires of small business and entrepreneurship. He loves making a customer’s day and finding the key drivers that move the needle on customer experience. He is on a mission to help organizations deliver Hero-Class™ customer service!

To learn more about Adam and what he can do for your organization, visit Customers That Stick®.

Jeannie Walters
Jeannie WaltersExperience Investigators™ by 360Connext
Jeannie has been investigating what makes customers tick for more than 20 years through her trademarked CXI® process. She is a global keynote speaker and writes for several publications. She hates waiting in line and bad digital experiences. Her company’s mission is to create fewer ruined days for customers!

To learn more about Jeannie and what she can do for your organization, visit ExperienceInvestigators.com.