About This Podcast

If there’s one thing EVERY business needs, it’s customers!

And yet business leaders struggle with just how to deliver an exceptional customer experience to create loyal, raving fans (and higher profits!).

Adam and Jeannie have been focused on what makes a great customer experience for more than 25 years between them, and they’re here to share what they’ve learned and have fun doing it!

But that’s not all…

This podcast is all about learning from business leaders of ALL kinds who are innovating in many cases (and disappointing in others.) Join us as we hear from Fortune 500 executives, authors, retail magnates, product poobahs and entrepreneurs making things happen.

You’ve got customers. It’s time to focus on them!

  • 382: When Acronyms Escape

    382: When Acronyms Escape

    Do organizations overuse acronyms when talking to customers? Using acronyms internally is okay, but what happens when they escape and suddenly, customers use them? We discuss how organizations confuse customers and how organizations can improve customer conversation. “When you know your customers, you know where you need to over communicate. [...]

  • 381: Julie Ann Sullivan, Catalysts of Culture

    381: Julie Ann Sullivan, Catalysts of Culture

    About Julie Ann Sullivan We welcome back Julie Ann Sullivan, a business culture expert, professional member of the National Speakers Association, Leadership Coach, and host of the Formerly Mere Mortals Unite podcast. The last time we had Julie Ann as a guest we loved her, and that is why we [...]

  • 380: Bourbon Summit #3

    380: Bourbon Summit #3

    Sometimes we all need to have some fun! Welcome to our third Bourbon Summit! For those not aware, it’s when we simply sit down, take a glass of our favorite bourbon, and relax. We don't know where the conversation will go, but that's precisely where the fun lies! Our conversation [...]

Crack the Customer Code on Stitcher
Crack the Customer Code on iTunes
Crack the Customer Code on iTunes

Meet Your Hosts

Adam Toporek
Adam ToporekCustomers That Stick
Adam brings a different lens to customer experience improvement — one forged in the fires of small business and entrepreneurship. He loves making a customer’s day and finding the key drivers that move the needle on customer experience. He is on a mission to help organizations deliver Hero-Class™ customer service!

To learn more about Adam and what he can do for your organization, visit Customers That Stick®.

Jeannie Walters
Jeannie WaltersExperience Investigators™ by 360Connext
Jeannie has been investigating what makes customers tick for more than 20 years through her trademarked CXI® process. She is a global keynote speaker and writes for several publications. She hates waiting in line and bad digital experiences. Her company’s mission is to create fewer ruined days for customers!

To learn more about Jeannie and what she can do for your organization, visit ExperienceInvestigators.com.