About This Podcast

If there’s one thing EVERY business needs, it’s customers!

And yet business leaders struggle with just how to deliver an exceptional customer experience to create loyal, raving fans (and higher profits!).

Adam and Jeannie have been focused on what makes a great customer experience for more than 25 years between them, and they’re here to share what they’ve learned and have fun doing it!

But that’s not all…

This podcast is all about learning from business leaders of ALL kinds who are innovating in many cases (and disappointing in others.) Join us as we hear from Fortune 500 executives, authors, retail magnates, product poobahs and entrepreneurs making things happen.

You’ve got customers. It’s time to focus on them!

  • 391: Max Israel, Art + Science of CX

    391: Max Israel, Art + Science of CX

    About Max Israel Max Israel is founder and CEO of Customerville, the design-driven customer feedback platform. Customerville blends technology with art and behavioral science to make customer experience surveys richly engaging, for customers and employees who receive the feedback. Surveys – we all get them. Companies send about a quarter [...]

  • 390: 3 Ways to Be More Customer Centric

    390: 3 Ways to Be More Customer Centric

    Today's episode of Crack the Customer Code is a short one. Adam is flying solo at the moment, but he has a lot to say about being customer-centric. Adam shares the three main tactics that you should use more in your company to become more customer-centric. “No one is closer [...]

  • 389: Tiffani Bova, Growth IQ

    389: Tiffani Bova, Growth IQ

    About Tiffani Bova Tiffani Bova is the Global Customer Growth and Innovation Evangelist for Salesforce and the author of the Wall Street Journal bestseller Growth IQ: Get Smarter about the Choices That Will Make Or Break Your Business. Previously she was VP, Distinguished Analyst and Research Fellow, with Gartner "People [...]

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Meet Your Hosts

Adam Toporek
Adam ToporekCustomers That Stick
Adam brings a different lens to customer experience improvement — one forged in the fires of small business and entrepreneurship. He loves making a customer’s day and finding the key drivers that move the needle on customer experience. He is on a mission to help organizations deliver Hero-Class™ customer service!

To learn more about Adam and what he can do for your organization, visit Customers That Stick®.

Jeannie Walters
Jeannie WaltersExperience Investigators™ by 360Connext
Jeannie has been investigating what makes customers tick for more than 20 years through her trademarked CXI® process. She is a global keynote speaker and writes for several publications. She hates waiting in line and bad digital experiences. Her company’s mission is to create fewer ruined days for customers!

To learn more about Jeannie and what she can do for your organization, visit ExperienceInvestigators.com.